I’ll tell you what…It sounds like some stoner-movie rite of passage, but it’s no joke: This month, Doritos kicked off a new viral game with unmarked “mystery flavor” bags of chips. To start the quest, you can either buy a bag of Doritos and do a taste test or go to DoritostheQuest.com and guess the flavor. (They give lots of hints, so it’s not so hard.)

The first clue unlocks the game, and one grand-prize winner receives $100,000. Now Go, Get your Fingers covered in cheesy goodness!

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